Customized Web Solutions | Echo Business Solutions

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Process

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Web Marketing

PROCESS FOR CUSTOMIZED WEB SOLUTIONS

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Step 1 - Understanding the Position: Objective :- To understand the objective/vision of the organization, current brand and web positioning, audience and desired positioning as a result of our web solution.

What’s the current position of the business/brand?

What is the objective of this web solution?

Who is the audience (clients/prospects/partners etc.)?

What is the message to be conveyed to audience?

What are the expected results from our web solution?

How effective is the existing web solution (if any)?
Step 2 - Observing the client: Objective - To get deep insight into the industry and understand possible challenges, with market research and interaction with customers to understand their expectations and experiences.

Objective - To get deep insight into the industry and understand possible challenges, with market research and interaction with customers to understand their expectations and experiences.

What do your clients perceive as your core competencies?

What do the client’s customers expect from the site?

What functionalities/processes on the website can enhance their experience and build better relations?

What are some specific trends or recent activities in the client’s industry?

What are the competitors doing right or wrong on their website?
Step 3 - Ideating on desired positioning: Objective To ideate on the design and functionalities, keeping in mind customers expectations, desired positioning and unique user experience.

Is the design simple and visually appealing?

Is this design technically feasible?

Is this design financially feasible?

Will the design meet customers expectations?

Is the message being conveyed properly?
Step 4 - Envision the impact: Objective - To visualize the impact of the design created, in terms of Concept (uniqueness and usefulness), Design, and Functionality. We must have a contingency plan ready in case we get unexpected results.

Is the design unique and fulfills all required functionalities?

Is the design easy enough (simple) for the target audience to use?

Is the design easy to alter periodically or to add new functionalities/pages?

Do we have an alternate solution for design / concept /functionality ready?
Step 5 - Prototype the design: Objective To create a prototype/mock up showing appropriate flow of information and functionalities and then possibly seek feedback from select users.

Does the prototype show all the information flow?

Is it able to project all functionalities?

Do we need any modifications after the review?

DAre the updates required of designing nature or functionality part?

Is the target audience able to maneuver easily?
Step 6 - Implement the tested prototype: Objective To develop actual web solution based on finalized prototype and to launch and crete buzz, after verification and validation of the web solution.

Is the actual model similar to the implemented prototype?

Are all the updates mentioned in the review implemented in the actual model?

Is the information flow correct after implementing the updates?

Have the SEO compliances been met?

Is the solution verified for all functionalities?

Do we require additional functionalities immediately after launch, like live chat, payment gateways etc?
Step 7 - Measure the impact: Objective - To measure the actual impact of the web solution. This is a continuous process seeking feedback, modifying the design, constantly looking for ways to enhance user experience, add functionalities etc. (follow the entire process once more before implementing any change)

Does the web solution meet the purpose?

Does the web solution appeal to the target audience?

What is the nature of the feedback from the target audience? (+Ve / -Ve)

Is any additional design change/functionality justified or necessary?



Echo Business Solution assists entrepreneurs and small businesses focus on their distinctive capabilities, giving them access to Virtual resource pool of diverse talents, Customized Web 2.0 solutions, Branding and Marketing services. Read More...	Echoâ€™s team of specialists comprises of talented and skilled individuals with experience of virtually supporting small businesses across activities. Experienced project coordinators and relationship managers act as communication channels between clients and the Echo specialists. Read More...	Our team is dedicated to provide you with top-notch support services virtually. To know more about us and our services, get in touch with us via e-mail or phone. Read More...